Recalls and GM have become synonymous terms over the past year or so. There have been so many cars recalled that people have become wary of buying a car made by GM. As part of the latest recall, any customer who has to take his/her car to the dealer will receive a $25 gift card from General Motors. You might be wondering why GM needs to entice people to bring in their cars for repair as without proper repair it won’t function effectively. The reason is the reputation GM has built for recalling cars for virtually any reason, big or small.
The latest recall by the company is because of a problem with the ignition switch of the cars. The models affected by this problem include the Saturn Ion and the Chevrolet Cobalt among others. The company has been trying its best to get in touch with people who have purchased the affected models in the recent past in a bid to get them to have the issue with the ignition switch rectified. And now, the company is providing an incentive for people to get their cars repaired. If you are part of the latest recall, you can claim a $25 gift card if you take your car in for repair before January 1.
The best part is that you can get the gift card by just taking your car to the dealer, even if it is not repaired by the start of 2015. According to the reports available, over 2.5 million cars have been affected by the recall and all because of a problem with one of their car parts: the ignition switch. According to the company, while driving the keys in the ignition could move to the accessory position. This would lead to the car shutting down on the road, regardless of the speed you are going at, and would also impact the steering wheel, airbag and brakes.
In other words, the issue is a serious one and could lead to accidents. This is why the company is so insistent on getting car owners to have their cars repaired. So far, over 30 people have died because of accidents caused by the ignition switch issue. GM is prepared to deal with the $70 million+ cost of the recall and are only adding to it by offering the gift cards.
However, there are some critics who have viewed this move by GM as a publicity stunt and a non-serious attitude towards the safety of their customers. The company has rebuked by issuing a statement that their customers’ safety is their foremost concern. As long as the car owners get the ignition switch repaired, there should be no problem. This is the reason they are offering extra incentive so that people do take the time out to go and get their cars repaired.
So, if your car is part of GM’s latest recall, you get to buy $25 worth of merchandise and goods from Apple or AMC Movie Theatres among other retailers using the gift card you get.