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GMC has been around since a car was called a horseless carriage. Far removed from those times, the brand continues to revolutionize the industry.
General Motors Truck Company, or GMC Truck, was founded in 1908 by Billy Durant, formerly a leading manufacturer of buggies. At that time they were joined only by the Buick Motor Company, but would soon change that with the acquisition of over 20 other car manufacturers. In 1912 the GMC Truck was introduced to the market at the New York International Auto Show.
GMC Truck became known as a reliable passenger truck manufacturer and was commissioned by the US Army to produce for them 600,000 trucks during WWII. They also delved into bus production in 1925 after its purchase of the Chicago based Yellow Coach company.
By the 1920’s, Americans were biting at the bit to own an automobile. GMC was able to fill those desires by producing an array of models to suit every style and budget. With the introduction of the Cadillac LaSalle in 1927 and its soft curves opposed to the boxy Model T, consumers began to view cars more as a status symbol then as a mode of transportation.
On its own, GMC Truck stayed true to its name, producing high quality pick-ups at affordable prices. During the ‘50’s they took advantage of new car designs and applied them to their truck lines, resulting in capable work vehicles with hooded headlight and wood trim.
The muscle car revolution of the 1960’s also had an influence on the style and performance of the GMC trucks. Equipped with V-8 engines and all of the modern technologies, they too were a force to be reckoned with on the blacktop.
The 1970’s were hard on a company that was built on building gas guzzling V-8’s. GMC fought back with padded interiors, crew cabs and dual rear axles. They also did make strides in the automotive industry as a whole, by introducing the catalytic converter. This technology, revolutionized in 1974 is still a standard component on every car produced for American soil.
After almost 15 years of relying on the same design, the GMC Sierra was introduced in 1987 with a more aerodynamic body. It was at this time that they also left their coveted position in the commercial bus market.
Entering into the 21st century, GMC incorporated frame hydroforming, allowing their pick-ups to be built upon a more rigid, yet lighter platform. This immediately eliminated the stigma of the fuel hungry truck and paved their way into the future.
Sierra – The new Sierra has an interior craftmanship that you don’t expect to find inside of a truck. Forget the cupholder, the center console of this powerful beast is an office space, with room for files and your laptop.
Terrain – The Terrain is GMC’s delve into the luxury SVU market, and they pull it off brilliantly. It’s bold design that starts with a fresh new grille gives the Terrain a sophisticated feel not normally seen in a GMC line-up.
Acadia – The GMC crossover vehicle has a profesional grade style melded perfectly with a spacious interior and the high performance you have come to expect from the brand.
Yukon – The Yukon has ample seating for nine with plenty of le groom. The aerodynamic proportions of its exterior gives this SVU a refined finish.
Savana – When you need a work utility van, the Savana is where you turn. With flexibility that allows it to be customized to fit any need, GMC’s utility van has become an integral part of todays workplace.
By focusing its effort on one specific market GMC manages to create a line-up of trucks and utility vehicles that are the envy of all the other brands. Using design patterns derived from popular car models, the GMC truck has managed to keep its look fresh and bold while maintaining its under hood strength.