How to Guides

The History of Chrysler

Zaki Moulvi posted this on Jun 9, 2014

The Chrysler Corporation

Walter Chrysler founded the Chrysler Corporation back in 1925 after having completely overhauled and improved two other ailing car manufacturers.  His first vehicle was the 6 cylinder 70, which featured a carburetor air filter, high compression engine, pressurized lubrication and an oil filter.  At that time, these were items that had previously been unheard of in an automobile.

Chrysler offered other new innovations during its early years of production, including a four wheel hydraulic brake system, rubber engine mounts, oilite bearings and superfinishing for shafts.  In addition they were able to develop a wheel that was able to hold onto a deflated tire.  This ridged rim was used by automobile producers around the world.

This advances in their technology and the low price of their 4 cylinder cars helped propel Chrysler into its 2nd place position in sales by 1936.  There the company remained until 1949.

Chrysler continued to expand during the first half of the 20th century, first by introducing its Plymouth and De Soto brands, and later with its acquisition of the Dodge Motor Company.  With these brands under its belt, Chrysler was able to assemble a myriad of models to appeal to each price bracket.

In an attempt at creating a new style of automobile, Chrysler introduced the Airflow models in 1934.  Aerodynamically built, the American public was unimpressed and continued to buy the earlier, more conventional Chrysler models.  As a result, Chrysler was remarkably conservative for the next 15 years, sticking only to well known and loved body styles.

Despite the setbacks, Chrysler continued to forge forward with its engineering advances and in 1951 was able to introduce the country to its renowned Hemi V8 series.  Their popularity continued to grow with the 1955 forward look designs and the addition of transistor radios into their automobiles.  

The standard unibody that we know today was first used by Chrysler in their 1960 line.  This technique in vehicle construction gives the car better handling and crash safety.  They were also the first to use computers in their production practices to design and implement this new structural detail. 

During the 1960’s, Chrysler made its way to the European market, acquired two automobile makers, and formed Chrysler Europe.  This venture was not the huge success they had hoped for, and they sold their shares of the market in 1978.

A major proponent of the Chrysler line were large, gas guzzling vehicles which hurt them severely during the ‘70’s, as gas prices began to sky rocket.  They had a hard time adapting to the changes and were nearly bankrupt when the federal government intervened and infused the Chrysler Corporation with a loan to help them ease into the 1980’s.

In 1998 Daimler-Benz merged with Chrysler and the Chrysler Motor Company and was rechristened the DaimlerChrysler Motors Company LLC.  Despite it being a 50-50 partnership, Daimler was clearly in control and began forcing out key Chrysler executives.  The merger was mostly unsuccessful for the maker of the Mercedes Benz and the Chrysler name was once again sold to Cerberus Capital Management. 

Chrysler was a part of the automobile crises of 2008 and received billions from the federal government to help bail them out and keep the floundering company from bankruptcy.  Fiat stepped in in 2011, and paid the US government for its shares of the Chrysler company, making the once all American brand now a foreign entity. 

Chrysler Models

200 – The Chrysler 200 Sedan was the 2013 IIHS top safety pick for its use of front and side airbags, four wheel disc antilock brakes and electronic stability control.  Under the hood is a 283 horse power 3.6 liter V-6 engine that will get you 29 MPG on the highway.  The innovative interior features the latest in automotive technology including the UConnect touch screen control center.

300 – The luxurious 300 sedan comes standard with soft leather seating and a leather wrapped steering wheel.  LED mood lighting and chrome accents add further class to the interior of this 292 horse power vehicle.  Enhanced driving capabilities come from its powerful Pentastar V-6 engine with an 8 speed automatic transmission.

200 Convertible – The 200 convertible offers you the option of a retractable hard top or cloth soft top.  This is the only vehicle in its class that gives you the chance to choose.  This spacious Chrysler is all set for that road trip with ample seating for four and enough space in the rear to pack all of your essentials.

Town & Country – From the company that first introduced the world to the mini-van, the legendary Town and Country has been transporting families for over 30 years.  Over the years it has only gotten better and today includes standards like a leather interior, CD player, USB ports and game console inputs making driving to soccer practice a quiet road trip.

Categories: Autowiki Auto History